Intent to Recommend

Apr 9, 2024 | AHM News

Courtyard by Marriott Petoskey at Victories Square – Intent to Recommend

Intent to Recommend is a score that Marriott International along with Courtyard use to measure the likelihood of guests to book with the brand from their experience at specific hotels.

There is a survey that is randomly generated to guests upon check out, that is used to measure the overall guest perception of the hotel they just visited. The Intent to Recommend score is a monthly average of guest responses. The first question asked on the survey is ‘What is the likelihood you would recommend this hotel’. There is a scorecard of 1 – 10. 1 being very unlikely to 10 being extremely likely. However, a hotel will only achieve a positive score if the question is answered with a 9 or a 10. Anything below those two numbers will receive a 0 (zero).

The Courtyard by Marriott Petoskey at Victories Square achieved the number 1 position of Courtyard by Marriott hotels, out of a possible 1062 hotels in the system, for the First quarter of 2024.

Their ITR score ended at 89.8, with a total of 154 surveys returned during the first quarter.

The hotel ended 2023 as a second year-in-a-row Platinum Circle Award winner.

With a strong start to the first quarter of 2024, they are poised to achieve 3 in-a-row!