Marriott International Virtual Brand Standards Assessment
On April 1, 2024, Marriott International performed a Virtual BSA (Brand Standards Assessment) of the Courtyard by Marriott Petoskey at Victories Square. The Virtual Audit is awarded to a select number of hotels that perform excellently in their ITR (Intent to Recommend) annual score.
The threshold for 2023 was 82.0 in order to qualify for the Virtual BSA in 2024, and the Courtyard by Marriott Petoskey finished with an 82.2 in 2023.
This assessment is to measure compliance with the Courtyard Brand Standards and Marriott International Standards for loyalty. The assessment is broken into 5 measured components, Staff Service, Brand Promise, MI Initiatives, Cleanliness, and Maintenance & Upkeep.
The Courtyard by Marriott Victories Square scored 100% in 3 of the 5 categories, Staff Service, Cleanliness, and Maintenance & Upkeep.
MI Initiatives was near perfect at 99.1%
Brand Promise finished strong at 91.4%
The hotels total score for the BSA finished at 95.3%, which was .2% higher than their previous strong score of 95.1% in November 2023.
“I have been a part of many Brand Standards Assessments throughout my career in hospitality and to achieve such a high score is a testament to the dedication of this team. Their pride of not only their work, but the team they are a part of, is obvious by these scores.”
Eric Vert General Manager Courtyard by Marriott Petoskey at Victories Square
